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Learn to think like a strategist and build like a founder.
This 8-week virtual program guides aspiring entrepreneurs, new business owners, and corporate innovators through the essential frameworks that turn ideas into scalable, impact-driven ventures.
You’ll apply proven tools drawn directly from Executive MBA-level coursework reimagined for real-world entrepreneurs and teams.
8 immersive weeks of strategic learning, live discussions, and applied exercises to turn theory into action.
7 core modules that guide you from idea validation and brand clarity to operational structure, growth planning, and confident communication.
Weekly guided assignments designed to move your business or department forward, one strategic framework at a time.
Custom workbooks and EMBA-inspired templates to help you master real-world tools like Lean Canvas, VRIO, Business Model Canvas, and Blue Ocean Strategy.
5 one-to-one consulting sessions with a Growth Strategy Consultant to tailor strategies to your unique business needs.
Capstone Pitch & Presentation Lab — present your business model or project in a 5–10-minute live session with expert feedback.
30-day trial of Vellencia Digital Solutions CRM + Automation to help you organize clients, track leads, and streamline daily operations, building the foundational systems your business needs to scale confidently and efficiently.
Certificate of Completion from the The Vellencia Institute.
What You’ll Learn
In 8 immersive weeks and live interactive sessions, you’ll gain the frameworks, tools, and strategic clarity to build a business that lasts.
Module 1: Foundations of Entrepreneurship
You will explore the realities of building a business in a volatile, uncertain, complex, and ambiguous (VUCA) world. You’ll learn to analyze external environments using PESTEL, identify key stakeholders, and begin shaping your Lean Canvas to clarify your core idea and mission.
Module 2: Strategic Clarity & Business Modeling
You will understand the stages of business growth, learn how to set SMART goals, and use Blue Ocean and SWOT frameworks to identify opportunities. You’ll also begin translating your strategy into a concise value statement that connects your mission to your market.
Module 3: Branding, Messaging & Positioning
You will define your brand story, positioning statement, and tone of voice to ensure your business communicates with confidence and cultural relevance. You’ll craft an elevator pitch and develop messaging that aligns with your audience and values.
Module 4: Structuring for Success
You will explore how internal structure supports external success. Using organizational mapping tools such as the Business Model Canvas and simplified RACI frameworks, you’ll learn how to clarify roles, responsibilities, and systems for accountability. You’ll also design a 60-day operational timeline to guide your next stage of growth.
Module 5: Validating Your Offer
You will test your assumptions through customer interviews, market research, and social listening. You’ll learn how to interpret real feedback, analyze competitors, and refine your product or service based on authentic customer insight.
Module 6: Resilience, Mindset & Negotiation
You will strengthen your emotional and adaptive intelligence (EQ and AQ) to lead effectively under pressure. You’ll learn how to negotiate using frameworks like BATNA and Reservation Value while maintaining the confidence and clarity needed for tough decisions.
Module 7: Preparing for Growth
You will apply introductory VRIO and basic KPI planning to set measurable goals for sustainable growth. You’ll outline a one-year roadmap with key milestones, ensuring your business is ready to transition from launch to long-term stability and impact.